Versace presents its Holiday Collection campaign 2021

This year’s holiday campaign takes Versace’s signature glamour to the winter games.

In a celebration of winter sport and Italian excellence, the campaign presents Team Versace – the most elegant sports team you’re likely to come across, ever. Professional skater Rebecca Ghilardi showcases coveted designs for the gifting season, including new colourways of La Medusa handbags, while demonstrating her strength and poise. She is joined in the campaign by fellow Versace teammates Stella Maxwell and Malika Louback, channelling athletic prowess in a series of energetic poses. The cast also includes Nando Maxwell, Duncan Rincon and Djily Niang.

From the new La Greca print, Barocco partywear, gold jewellery and cosy colourful knitwear, the campaign showcases a glamorous and curated selection of the brand’s holiday essentials.

“Introducing Team Versace – the most elegant sports team you’re likely to come across, ever. Signature glamour takes to the ice, with skaters and athletes showcasing coveted designs for a Very Versace holiday season,” the brand shares.

“There is a gracefulness about Versace’s holiday campaign that celebrates dance, music, ice skating sports, holiday colours, outdoors and entertainment,” said Rebecca Miller. “It feels warm, joyful and inclusive as if the audience was personally invited to participate in the performance.”

“The storytelling expresses hope while not intruding and does not shout “buy,” she said. “Just, ‘enjoy our wishes and our delightful product – its colours and product assortment in unexpected places.’” She added