Behind All The Glamour of Celebrity Beauty Brands

Let us look at these celebrity makeup brands which have the perfect recipe for success.

Rare Beauty

Most celebrities have an impact on the beauty world. Some of them have started banking on their stardom to venture into the world of cosmetics. But, it is never easy to establish a brand, especially when it revolves around wellness and skincare. However, some celebs have decoded the recipe to become consumer favourites.

From the explosion of Rihanna’s Fenty Beauty launch in 2017 to SKKN by Kim Kardashian, it seems almost everyone has their worn brand- or at least one in the works in 2022.

We’ve combed through to find some of the best celebrity makeup, skincare, and hair care lines available, so you don’t have to. Are you curious about what more our favourite celebrities have to offer? Discover the celebrity beauty brands launched so far, and that is a must-following.



Established in 2017, Fenty by Rihanna is an inclusive beauty line that has become all-encompassing, with products covering most categories in both makeup and skincare.

“Fenty Beauty by Rihanna was created with promise of inclusion for all women. With an unmatched offering of shades and colours for ALL skin tones.” The brand shares.

Fenty Beauty


Selena Gomez

Launched in 2020, Rare Beauty by Selena Gomez is one of the most successful beauty brands so far, joining the ranks of many other celebs who’d launched makeup brands before her. The singer turned her passion for makeup into a brand and created Rare Beauty by Selena Gomez to “challenge beauty norms by shaping positive conversations about self-acceptance and mental health,”. Besides, the beauty brand donates 1 percent of sales to the Rare Impact Fund, which intends to expand mental health services in educational settings.

“My goal with Rare Beauty was to launch a brand that helped shape the dialogue around the beauty of self-acceptance and embracing your uniqueness – something that has been desperately needed in the beauty space,” Selena Gomez said. “The heart of this brand is in recognizing that we’re not meant to look a certain way, and that we’re all unique and different and that’s something that should be celebrated.”

Rare Beauty


Kim Kardashian

Businesswoman and media mogul, Kim Kardashian, has relaunched her beauty empire with skincare line, SKKN by KIM, featuring eye cream, vitamin C serum, hyaluronic acid serum, exfoliator, toner and cleanser.

“Sitting at the intersection of elevated simplicity and innovative science, SKKN BY KIM’s nine-product ritual was born out of Kim’s dream to bridge the gap between the world’s most renowned dermatological experts and people at home seeking high-quality skincare.” The brand shares.

SKKN Beauty


Kylie Jenner

Kylie Jenner founded one of the most successful celebrity beauty brands of all time. From being the kid sister of Paris Hilton’s former assistant, Kylie built a beauty empire that is a hit – a company with a $1 billion net worth.

“I created Kylie Cosmetics to give my fans access to the makeup products that I love and use every single day to create my looks. Whether I’m getting my makeup done with my glam team for a shoot, or doing my own makeup at home, I love that makeup can make you feel confident and beautiful and I want to share that feeling with you guys,” Kylie expressed.

Kylie Cosmetics


Ariana Grande

Singer Ariana Grande launched her R.E.M beauty line, which “was inspired by the transformative power of makeup and fueled by her passion for incredible product. Ari’s dream come true is a line of high-performing, innovative eye, face, and lip products that is accessible to all. From eyeshadows, eyeliners, and lashes to highlighters, lipstick and plumping lip gloss, this vegan, cruelty-free brand provides you with the tools you need to be your own creative director.

R.e.m. Beauty


Jennifer Lopez

Singer Jennifer Lopez launched her Jlo Beauty. “The goal is to create luxurious but accessible skincare you can afford to use daily and products that follow you through life.” Jlo shares. “We went through over 100 rounds of product development to bring you formulas that offer a range of benefits such as instant as well as longer-term, clinically shown results.” She added.

Jlo Beauty