Jacquemus Celebrates the Joy of Summer With Its SS27 Runway Set Against Corsica’s Coastline
Simon Porte Jacquemus once again proved that a runway can be as memorable as the collection itself.

For Spring/Summer 2027, the French designer transported guests to the picturesque shores of Corsica, where Jacquemus unveiled “Le Bonheur”—French for “Happiness.” Staged along the scenic path leading to a historic lighthouse in Île-Rousse, the presentation combined breathtaking Mediterranean landscapes with a wardrobe inspired by sunshine, simplicity, and the quiet pleasures of everyday life.
Known for choosing extraordinary locations that enhance the storytelling behind each collection, Jacquemus found the perfect backdrop in Corsica’s rugged coastline. The natural beauty of the island, with its sea breeze, rocky cliffs, and golden light, became an essential part of the show, creating an atmosphere that felt intimate, peaceful, and unmistakably tied to the spirit of summer.
The setting echoed the philosophy behind the collection itself. Rather than focusing on excess, “Le Bonheur” embraced the beauty found in life’s simplest moments, translating those emotions into garments that balanced elegance with effortless wearability. The result was a collection that felt both refined and deeply personal, continuing Simon Porte Jacquemus’ longstanding fascination with the South of France and Mediterranean living.

This season, the designer revisited many of the house’s signature silhouettes while giving them a softer, lighter character. Sculptural tailoring remained present throughout the collection, but it was reimagined through fluid shapes and airy fabrics that moved naturally with the body. Relaxed proportions reinforced the sense of ease that defined nearly every look sent down the runway.
Transparency emerged as one of the collection’s strongest visual themes. Tailored jackets crafted from layers of triple organza introduced structure without weight, while flowing robe-inspired outerwear brought a relaxed sophistication to the lineup. Ethereal chiffon dresses drifted effortlessly as models walked the coastal path, emphasizing movement and softness rather than rigid construction.

Layering also played an important role. Transparent striped fabrics created subtle depth, while paneled skirts introduced delicate contrasts between opacity and sheer textures. These details reflected Jacquemus’ ability to combine craftsmanship with an understated sense of modernity.
Sportswear influences appeared throughout the collection, though they were elevated through luxurious materials and innovative techniques. Sleeveless leather tops were designed with an exceptionally lightweight finish that gave them an almost weightless appearance, while refined construction transformed familiar wardrobe staples into elevated fashion pieces.
Experimentation with fabric treatments added another layer of sophistication. Organza embellished using traditional shibori techniques introduced rich texture without distracting from the collection’s clean aesthetic. These handcrafted details highlighted the brand’s appreciation for artisanal craftsmanship while maintaining the effortless quality that defines Jacquemus.
Among the runway’s most memorable creations were voluminous taffeta skirts decorated with thousands of vivid red ostrich feather clusters. Their dramatic movement provided moments of theatrical contrast against the otherwise understated palette, bringing energy and visual excitement to the collection while reinforcing the house’s playful approach to design.
Nature remained one of the strongest sources of inspiration throughout “Le Bonheur.” Organic forms and textures appeared in subtle yet imaginative ways, allowing the surrounding Corsican landscape to influence the garments themselves. Leather trousers featured embossed surfaces reminiscent of orange peel, while cascading strips of silk organza echoed the gentle movement of seaweed beneath the Mediterranean waters.

These natural references extended into the accessory collection as well. Jacquemus introduced Les Ballerines Pietra, a foldable ballet flat designed to combine elegance with everyday practicality. The runway also showcased updated versions of The Valérie handbag alongside the debut of Le Tote Pietra, a spacious new bag created for effortless daily wear without compromising the brand’s distinctive minimalist aesthetic.
Together, the accessories reinforced the relaxed lifestyle at the heart of the collection. Every design appeared intended for long summer days spent moving between coastal escapes, city streets, and evening gatherings, reflecting the versatility that has become increasingly important in modern wardrobes.

Explaining the inspiration behind the collection, Simon Porte Jacquemus described his vision in simple yet meaningful terms: “I imagined this collection like the summer itself. The sun, the colors, the beauty of simple things, the feeling of lightness. For me, this is happiness.”
That philosophy resonated throughout every aspect of the presentation. Instead of relying on elaborate concepts or excessive embellishment, Jacquemus celebrated universal emotions—warmth, freedom, nostalgia, and the quiet joy of slowing down. The clothes became an extension of those feelings, inviting the audience to appreciate beauty in its most effortless form.
Over the years, Jacquemus has earned a reputation for transforming extraordinary landscapes into unforgettable fashion stages. From lavender fields and wheat farms to salt marshes, each runway has reflected the mood of the collection it introduced. The Corsican lighthouse now joins that growing list of iconic locations, offering one of the season’s most striking presentations.
With “Le Bonheur,” Jacquemus once again demonstrated that fashion is about more than clothing alone. Through thoughtful craftsmanship, fluid silhouettes, and an unforgettable Mediterranean setting, the Spring/Summer 2027 collection became a celebration of lightness, optimism, and the timeless pleasure of summer lived slowly.
