Timeless elegance meets modern innovation at Chanel SS’24. From star-studded front rows to playful details on the runway, discover all the details here.

Chanel’s Spring 2024 collection was a captivating tribute to the brand’s timeless allure, masterfully curated by Creative Director Virginie Viard. The show transported us to the hallowed grounds of the Villa Noailles, a magnificent architectural gem nestled in Hyères, France—a momentous occasion as the villa celebrated its centennial existence.

This season, Virginie Viard transported the radiant ambience of the seaside to the iconic Grand Palais, unveiling a collection inspired by a stunning modernist villa once owned by friends of Coco Chanel. In a delightful showcase of raffia bags, flip flops, swimsuits, robes, top-to-toe denim, and an array of vibrant prints, Viard curated a collection that exuded a laid-back, carefree spirit reminiscent of leisurely days by the shore.

“Facing south, the villa’s volumes and outdoor spaces – from its cubist chequered garden to its sunken flower beds – light up the SS24 collection with an intense vitality,” the show notes read. Viard’s poetic interpretation breathes life into the designs, capturing the exhilaration of light and colour. The profusion of geometric patterns and the play of contrasting asymmetries, patchworks, lines, checks, and stripes give rhythm to a collection that sets out its idea of elegance and insouciance, creating a visual symphony that echoes the spirit of the seaside holiday.

Viard skillfully showcased the enduring beauty and versatility of Chanel’s signature fabric, tweed, in a myriad of stunning iterations. The runway showcased flowing maxi dresses with plunging V-necks and boxy jackets effortlessly paired with shorts and jeans, all adorned with collars and sequined pockets. The collection breathed new life into the iconic textile, leaving fashion aficionados in awe.

Stripes took centre stage, embodying the ease, effortlessness, and expected look of the Chanel spirit that Viard has meticulously crafted. The runway transformed into a visual feast of stripes in diverse proportions and widths, speaking volumes about the French aesthetic with a touch of laid-back sophistication.

The influence of the Villa Noailles was palpable in the collection, reflected in its clean lines and understated elegance. Viard seamlessly translated the finesse of the villa’s architecture into wearable pieces that exuded sophistication and simplicity. Think robe-like jackets draped over swimsuits, ballet flats, and adorned with logo necklaces, creating an effortlessly chic summer vibe. Polo dresses and loose shirts emphasized the collection’s focus on easily wearable yet undeniably stylish fashion. Chanel’s Spring 2024 collection was a breathtaking display of craftsmanship, paying homage to the brand’s heritage while infusing it with a fresh and modern twist. It flawlessly married the worlds of architecture and fashion, delivering a collection that left a lasting impression on the runway and beyond.

While Viard stayed true to her commitment to wearability, she also ventured into experimental territory. A pink checkered blazer and matching skirt stood out with a square asymmetric hemline, an exaggerated chevron trim, and a floral placket—a testament to the designer’s bold creativity. Striped black-and-white sets exuded beach-ready charm, embracing a toned-down French aesthetic. Sheer black dresses added a touch of trendiness while staying rooted in Viard’s aesthetic vision.

Chanel’s Spring 2024 collection not only captivated with its mesmerizing display of tweed and stripes, but also made a statement with its impeccable accessory game. Layered necklaces, mini flap bags, headbands, chunky logo earrings, and Deauville totes commanded attention and added the perfect finishing touches to the looks. The collection didn’t shy away from playful details either, with quilted bags featuring mock-leather camera lenses, injecting a cheeky and irreverent spirit.

The front row of Chanel’s Spring 2024 show was a star-studded affair, further heightening the anticipation and excitement. Paris Hilton, Brie Larson, Emilia Clarke, Usher, and Camille Morrone were among the illustrious guests gracing the front rows, exuding their undeniable style and allure. And to top it all off, the runway was graced by the presence of fashion icon Gigi Hadid, who effortlessly brought the designs to life with her magnetic presence.

Creative Director Virginie Viard perfectly balanced the timeless essence of Chanel with contemporary elements, showcasing her remarkable ability to merge tradition and innovation. The collection not only drew inspiration from the Villa Noailles, but also captured its architectural simplicity and bestowed a heightened level of sophistication upon each garment. From the runway to the streets, Chanel continues to redefine timeless elegance with a modern twist, solidifying its position as a fashion powerhouse that sets the bar high season after season.