Gastronomy Meets Fashion: 5 Cafes & Restaurants by Fashion Houses

Combining fashion and food, discover the best of both worlds with these elevated and luxurious dining experiences.

Courtesy of Tiffany & Co.

Luxury brands, including Louis Vuitton, Tiffany & Co. or Tom Ford, have created their own restaurants in every city. The aim is to mix fashion and food together while bringing their community together in a relaxing environment where they can also shop or have dinner.

It’s a continuation of fashion’s interconnection with food, but the strategy has changed: restaurants attract new customers and help secure the loyalty of the best ones.

In February, Louis Vuitton ventured into the culinary world for the first time, opening a café and restaurant, Le Cafe V and Sugalabo V, atop its new Maison Osaka Midosuji in Japan. Tiffany & Co. also opened The Blue Box Café on the first floor of Harrods in February. The luxury houses have combined style and taste to offer a space where fashion and gastronomy come together.

Below, discover the top 5 restaurants of the fashion houses, so far.

Vivienne Westwood Cafe in Shanghai

Vivienne Westwood Cafe presents the classics and core elements of the brand, bringing a brand new impact to the fashion world. The café is divided into two distinct areas, each one dedicated to a specific mood that reveals the concept of the new corporate. The first area, the “photoshooting panel”, is inspired by the backstage of a fashion show, while the second area relates to a colonial-style setting, a sort of tea room of the 19th century. The identity of the new corporate dedicated to VW café expresses the authentic Britishness creating twists through the use of elements of the brand.

Courtesy of Vivienne Westwood

Gucci: Osteria Seoul

Located in 223, Itaewon-Ro, Yongsan-Gu, Seoul, Gucci has launched its restaurant, which is characterized by creativity, elegance, humour and sensuality. The restaurant is also a space that hybridizes modern Italian cuisine with a Korean-inspired twist. Chef Massimo Bottura follows Gucci’s culinary philosophy, embracing the culture of both Italian and Korean culture through his innovative creations of the menu.

Moreover, the Osteria Seoul restaurant blends the Italian Renaissance and the Gucci Osteria, which can be easily identified at the very first step inside the place. It is enhanced by green shades, parquet floorings, Gucci wallpapers, antique wall mirrors and stained glass doors.

Courtesy of Gucci

Louis Vuitton: Maison Seoul

Fashion brand Louis Vuitton has unveiled its highly luxurious restaurant in a joint venture with Michelin Chef Alain Passard, the world-renowned three-star chef. The restaurant is located on the 4th floor of Louis Vuitton Maison Seoul (Korea) and features a calm and relaxing atmosphere, enhanced by a flora and fauna theme. The ephemeral space is at the same time both balanced and complemented with garden-Esque decor and an impressive glass ceiling, which has been designed by architect Frank Gehry.

The restaurant focuses on serving a vegetarian menu that emphasizes seasonality and locality.

Courtesy of Louis Vuitton

Tiffany & Co.: Blue Box Cafe

Jewellery brand Tiffany and Co. has launched its Tiffany & Co. ‘Blue Box Cafe’, which is located in luxury Knightsbridge shopping destination Harrods. Specially created for those who want to make like Audrey Hepburn in the 1961 classic Breakfast at Tiffany’s, this stunning restaurant brings a classic, but glamorous atmosphere where the community can meet each other. The restaurants also offer the best “dishes made with the highest quality and regionally sourced ingredients” as well as a menu that “will evolve through the reasons to be uniquely Tiffany.”

Courtesy of Tiffany & Co.

Burberry: Thomas’s Cafe

Located at 5 Vigo Street, Thomas Burberry – founder of the fashion brand Burberry – has launched its Thomas’s Cafe in London. Serving afternoon tea and other British classics, the luxury fashion brand provides us with classic British taste and style at their cafe bar, also becoming an incredible space to spend some time there, meet friends, eat delicious pastries, or just read a newspaper while drinking a coffee.

Courtesy of Thomas Burberry