The Best Fashion Campaigns So Far

From Georgina Rodriguez’ work with GUESS x Marciano to Gigi Hadid’s campaign with Miu Miu, here is an elaborate list of campaign collaborations you need to see now.

Courtesy of Versace.

Style, celebrity factor, flawless execution, and boundless creativity are the key elements that fashion ads showcase. These commercials are crafted with a significant investment of money and feature incredible marketing pieces. In this article, we celebrate the best fashion ads of 2023, bringing you the most beautiful, boldest, cutest, and most touching fashion commercials released this year.

There is no denying the immense influence that Hollywood holds in the fashion and beauty industry. This powerful combination not only inspires us to shop but also captivates us with memorable campaigns. We need only look back at iconic collaborations such as Lady Gaga transforming into Donatella Versace for the brand’s spring/summer 2014 campaign or Kate Moss defining her career with Calvin Klein in the early ’90s.

While fashion trends and seasons may change, one constant remains: the presence of celebrity-fronted campaigns. From Kim Kardashian starring in the latest provocative campaign for SKIMS to Georgina Rodriguez making a fashion debut for GUESS, this year has presented us with a selection of the best celebrity campaigns.


Dua Lipa and Versace are making fans’ Barbiecore dreams come true with the release of their collaborative collection. Ahead of the singer’s debut in the upcoming “Barbie” movie, the duo shared a sultry snapshot on their Instagram pages. The photo features Dua wearing a bedazzled pink bikini adorned with Versace chains and matching Crystal Repeat Mini Hobo Bag. She rested the bag on a colour-coordinated Cadillac convertible, while hinting at the arrival of the “Vacanza” collection. “Vacanza season is approaching,” Dua captioned her post, nodding to the name of the sparkling collection.

Courtesy of Versace.


Lensed by Steven Meisel, Miu Miu has chosen supermodel Gigi Hadid to front their latest campaign as she channels the iconic pop artist Margaret Keane. The campaign showcases Miu Miu’s newly debuted Arcadie bag in signature matelassé leather. Hadid embodies Keane’s demure and wide-eyed persona, sporting a choppy and wispy-fringed hairstyle. While it’s uncertain if the style is temporary and just a wig, the campaign proves there is no style that Hadid cannot pull off.

Courtesy of Miu Miu.


Georgina Rodriguez has been announced as the face of both GUESS and Marciano. In GUESS’ Fall 2023 campaign, Rodriguez channels a retro Monica Belluci with a voluminous bow-dry hairstyle and pin-up make-up. The shoot, directed by Paul Marciano, Chief Creative Officer for GUESS, Inc, was captured by Nima Benati, resulting in a glamorous and captivating series of photographs.

Courtesy of GUESS.


Kim Kardashian takes centre stage in SKIMS’ “most provocative” campaign to date. The reality star and mogul, photographed by longtime collaborator Steven Klein, poses in oiled-up ensembles from the Faux Leather and Rubberised Scuba Swim collections.

This collaboration between Klein and Kardashian is not their first, as they previously worked together on Kardashian’s iconic Jackie Kennedy-inspired 2017 Interview magazine shoot, featuring her daughter Northwest. Kardashian expressed her gratitude for partnering with Klein once again on the new swim campaign.

“Steven and I have collaborated on so many iconic images over the years and I’m grateful that we once again have partnered on SKIMS for the new swim campaign,” Kardashian shared in a statement.

Courtesy of SKIMS.


Lindsay Lohan, who recently welcomed her first child with husband Bader Shammas, is the face of a new campaign featuring the MCM and Crocs collaboration. The shoot, which took place in Dubai, features the Burj Khalifa in the background and showcases Lohan modelling two different versions of the shoe. The footwear brands from Germany and the United States partner to bring unique features to the new shoe collection.

Courtesy of MCM.


Pharrell Williams debuts as new creative director of Louis Vuitton. He also unveils his latest ad campaign, starring beauty Rihanna (he is also seen standing in front of her, showcasing the new ‘Speedy’ bag). As a longstanding collaborator of Williams, Rihanna carries multiple leather monogrammed bags from the collection and effortlessly balances what appears to be a Starbucks venti cup.

Lensed by Keizō Kitajima and Martine Syms, the new Speedy bag draws inspiration from Williams’ early experiences with luxury on Lower Manhattan’s bustling Canal Street, evoking nostalgia as it recalls one of the first bags he owned. Louis Vuitton describes the new Speedy as an everyday icon designed for every walk of life. “It is an everyday icon conceived for every walk of life,” Louis Vuitton writes.

Courtesy of Louis Vuitton.