Chanel’s Métiers d’Art collection focuses on the creative dialogue and reflects the connections fostered between the artistic director of the fashion collections Virginie Viard, the ateliers at Rue Cambon, the Maisons d’Art at le19m, and artists and friends of the house, cities, and cultures in each season.

In the pulsating heart of northern Manchester, the unveiling of Chanel’s Métiers d’Art collection by the brilliant Virginie Viard was not just a fashion moment; it was a fusion of eras, a collision of chic and rebellion against a backdrop of gritty creativity. With its history steeped in the resonance of underground music and cultural movements, Thomas Street served as the perfect canvas for Viard’s innovative vision.

Manchester, known for birthing legendary bands like the Sex Pistols and the Smiths, and iconic figures like Morrisey and the Chemical Brothers, stood as a testament to the intersection of music, culture, and fashion. In choosing Thomas Street, Chanel paid homage to the city’s rich musical heritage, celebrating its gritty spirit and embracing the unexpected.

At the heart of Viard’s creative endeavor was the marriage of timeless Chanel allure with the edgy energy of Manchester’s underground scene. Tweed, a fabric synonymous with Chanel’s classic elegance, took center stage in this collection, but Viard ingeniously injected it with vibrant pop elements. The result? A rebellious spirit that coexists harmoniously with the timeless elements of the fashion powerhouse.

Chanel’s promotional efforts for this groundbreaking collection extended beyond the runway. A Sofia Coppola-directed video collage and a bespoke Manchester-centric logo-seal by artist Peter Saville added layers of artistic expression. The logo-seal, a symbolic connection between the iconic double C and England, encapsulates the enduring relationship between Chanel and the city that inspired this unique collection. However, the true masterpiece lies in the Métiers d’Art collection, set to grace stores worldwide in June 2024.

This collection is a visual feast, spanning a chromatic spectrum from salmon pink to lemon green, apple to mustard yellow, sky blue to intense red. Each hue pulsates with a rock-infused underground attitude, channeling the rebellious spirit of Manchester’s music scene with a subtle nod to the ’60s retro era. Supermodels Karen Elson and Edie Campbell, embodiments of the collection’s essence, took center stage, bringing to life the fusion of Chanel’s iconic double C with the insurgent soul of Manchester.

Virginie Viard’s triumph lies in her ability to celebrate creativity and innovation while respecting the timeless elements intrinsic to the Chanel brand. The Métiers d’Art collection is not just a display of new outfits; it’s an inspiration for a complete lifestyle, a celebration of diversity, and a rebellion against conformity.

The collection signals a new chapter in iconic fashion by infusing it with youthful energy and breathing vibrancy into retro elements of the past. Through embracing cultural diversity, music, and creativity, Chanel’s Métiers d’Art collection beckons fashion enthusiasts into the ever-evolving realm of high-end fashion.

It doesn’t just celebrate the spirit of Manchester; it encapsulates a rebellious yet refined essence, proving that high-end fashion can adapt and pay homage to a city that values authenticity over conformity.

Chanel’s Métiers d’Art collection is a sonic symphony of tweed and rebellion, a harmonious blend of elegance and edginess that echoes the spirit of Manchester’s underground scene. It is a celebration of the past, present, and future—a kaleidoscope of colors and textures that dares to challenge the norms while honoring the legacy of one of the world’s most iconic fashion houses.

As the collection prepares to make its global debut, it invites fashion enthusiasts to join this rebellious journey, where haute couture becomes a canvas for the spirit of authenticity to thrive.broughtthe logo sealcentre.